First of all, why do you need a website? If someone googles your name, you will get a top rank if you booked a website with your name. Call it brand recognition: you are having authorship on your name. But, how easy is it to build a website? There are five useful steps that will lead your digital footprints. Let’s have a look!
1) Know Your Audience
Study your audience well so your website answers their needs. Make three different profiles of your potential customers (or more) and make them real. Give them names and put down their interests, careers, phone brands and goals in life. Then, define which customer comes first for your business interest and which ones are secondary. This will help you think like them, so you offer services in an appealing way with the end in your mind: your customers.
2) Info Architecture
Now that you defined your target audience, it will be easy to come up with a sitemap. Either post-it or mind-map all topics that relate to your business and see how these relate to your audience. Based on the personality types you got from Exercise One, see which topics to prioritize, which ones will go to the landing page, or have a section or subsection. At this point, define which sections will remain static, and which ones will need regular updates and how often. This will help you later with your editorial calendar.
3) Plan Your Content
Get the content now. Decide which topics will go with videos or pictures. It’s always good to spice up text with visuals so you get viewers’ attention. This will increase readership and their visit length. Will you add downloadable material or merchandise? Define all this and prepare the content, or hire a multimedia geek and a copywriter with SEO experience. Also, make your editorial calendar and have one-month material up when you launch the website. So if you are planning to run daily updates, you need 30 threads online (archive that will look fresh for your customers). Also, I recommend one week of scheduled, ready-to-publish material. You will need the first week for metrics analysis (will discuss this later).
4) Website Build-up (Development)
Nowadays, making a website is just a piece of cake (truly). You don’t need any coding experience or web development knowledge. There are many sites that offer to host your blog for free, or you can upgrade to business plans so they remove advertisements. WordPress is one great user-friendly platform to build your website. If you know how to facebook (and definitely you do), then you got the hack. Add links to your social accounts and an e-newsletter so customers get your news, articles and offers regularly.
5) Launch & Reach
Now bring the cake to celebrate launching the website. Press the button, and the mission starts. Announce your online presence through friends. Encourage them to share your links and to give their feedback. Post it on social media and keep an eye on the metrics: how many hits, clicks and visits your website is getting. Start this from Day One and keep it a habit. It will help you see which strategies worked well and which ones to play down. So, if videos are the hits, you will need to add more or turn some articles into recordings.
Finally, keep feeding your website with content. If you have one month with no updates, then your website is gone. You may not update all sections regularly, but look again at your editorial calendar and come up with stories. Keep your customers engaged with your brand. Tell them how your services helped others like them. Entertain them. Simply, benchmark yourself as their reference and… Good luck.